University of Lincoln
Victoria is a Senior Lecturer in Marketing at the University of Lincoln. Focusing on ways to improve pub sustainability, Victoria’s research sets its foundations within a decade of living and working within the pub and microbrewery sectors. Over the last 12 years, her research has identified the often overlooked and nuanced way pubs are managed and the challenges faced by publicans and microbrewery owners. Through her work, Victoria raises awareness of the lived realities of running pubs to expose the urgent need for greater support to preserve Britain’s greatest social institution.